And though creating custom emails for each of your recipients may sound like an arduous task, there are tools you can use to make this process fast and easy. Personalizing your email subject line and body text is a great way to counteract these feelings. They feel impersonal and can send the message that the information contained within the newsletter isn’t particularly important. Nobody likes receiving an email that was obviously sent to thousands of other recipients. You won’t even see our logo! Email Newsletter Best Practice: Personalize Your Email Newsletters per Your Recipients This is a crucial aspect for anyone sending internal communications to consider, and that’s why ContactMonkey makes a point not to include an unsubscribe button on any of your communications sent with us. If you are an internal marketer, having an unsubscribe button in your communications-for example your employee newsletter-can have catastrophic repercussions. This is email newsletter best practices 101. Plus, not including an unsubscribe link is against the law in the U.S., Canada and all the European Union countries covered under GDPR. These links should be easy to find and easy to use. If you’re an external marketer creating newsletters for your customers, not including an unsubscribe link is one of our biggest email pet peeves. Email Newsletter Best Practice: Know When to Use an Unsubscribe Button Want to ensure your distribution list is formatted correctly? ContactMonkey’s internal communications tool includes a CSV checker that will highlight specific errors with your distribution list. And if you can, don’t forget to add some personalization to give your employee engagement an extra boost. Be sure to avoid them!īefore you hit “send,” make sure your message makes sense for the segment you are sending it to. This one may seem like a no-brainer, but how many times have you sent (or almost sent) an email to the wrong group of people? It’s easy to do! And there are tons of horrifying examples of accidental emails sent at work out there. Learn More Email Newsletter Best Practice: Double-Check Your Distribution Lists and Email Recipients Watch as your internal communications reach different members of your organization and track how well it performs and how it engaged your employees. Your email newsletter pre-send checklist should include a check for broken links.ĬontactMonkey’s Data Overview page visualizes your email engagement-including CTR-in real time. If you notice a dramatic dip in CTR for a particular email, you can bet there was a major problem with it, like a broken link. If you have broken or misdirected links in your email, you could wind up with some confused or unhappy subscribers – not to mention, your email marketing ROI could take a dip.Įmail tracking tools can be used to measure your internal communications’ Click-through Rate (CTR) over a period of time. Email Newsletter Best Practice: Always Verify Your Email Links You can ask our AI integration how to write appealing email copy and it will provide you examples that you can build on. Not sure how to write appealing email copy? ContactMonkey has you covered with our OpenAI ChatGPT integration. From new employee announcement templates to monthly newsletter templates, we’ve got you covered! Not the most artistic person? No worries! ContactMonkey’s email template builder comes equipped with professionally-built templates for every type of internal communication. ContactMonkey can also track employee engagement with your newsletters so you can hone in on what works and what doesn’t. An Outlook or Gmail email newsletter template can save you days of work on newsletter design, allowing you to select a model on which to build your latest communication.ĬontactMonkey’s drag-and-drop email template builder makes it super easy to build beautiful and responsive email templates. This is where employee newsletter templates come into play. An internal communicator could spend the equivalent of days per year solely designing and creating email newsletters. Most email newsletters are sent on a regular basis, from daily to weekly to monthly and everything in-between. Try Now Email Newsletter Best Practice: Use Email Templates for Easier Email Creation
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